The evolution of communication technology has created a business environment in which it has become imperative that all businesses develop an online presence that has the capacity to successfully engage their customer base.
One of the main goals of a web marketing campaign is to generate a conversion by directing users to your website. To make a truly effective landing page, you’ll want to include all of these four essential components.
It all begins with choosing the right name. When a new business is being launched, a lot of thought and research must go into the planning and projections to ensure that the company can reach a target audience.
A good headline can draw us in and compel us to delve into the text. How can you write better headlines for your articles and blog posts, drawing your reader in and inspiring them to read on? Here are five tips.
Many of you have probably heard of inbound marketing before. But do you really know what it is? The online marketing industry is a huge deal these days. With billions of dollars being spent each year online, markets are trying to get their piece of the pie. What Is Inbound Marketing?
Unless you have been hiding on a desert island for the last 10 years then you know just how important it is to your marketing campaign. No matter what you are selling or promoting, social media engagement is key. Here are several tips that will help you increase your social media engagement.
At Adeo internet marketing, we believe that the more effort dedicated to internet marketing, the more conversions will result for your e-business. Since we have the experience and know, we’d like to share a few of our tips and tricks to maximize conversions online:
Every business, online marketer, and online marketplace needs to keep themselves ahead of the curb and in tuned with Google’s ever-changing standards. With that said, here are a few SEO trends predicted to be of high value in 2016:
2016 is just a few months down the road and getting ready for the new year now is a wise move when it comes to the world of marketing. Today, we are going to take a deeper look into what will be trending in the marketing industry in 2016.
Today we still use words to communicate but we rely even more on visual stimulation to get our points across. With social media being such a large part of web marketing, sharing appealing posts is a must!
Lead nurturing is an important part of any digital marketing strategy. It’s making targeted attempts to engage with potential customers to increase the chances that they’ll go from stopping for a look to staying for a purchase.
Meta tags are an essential tool that web developers use for gleaning valuable information about site visitors. The problem with tags lies in their management: changing up your tags can take a lot of time, and wading through all of that code to do it properly can make you cross eyed.
The look and feel of the web is an ever-evolving aesthetic. What seemed fresh and contemporary just two or three years ago now appears horribly outdated. Here are six principles to look for in other sites and incorporate into your own.
If you find yourself feeling a bit hesitant on this new digital frontier, you’re certainly not alone. The rules for social media success are still being written, and the terrain is evolving every day. Still, there are a few things we do know that will help your company’s social media strategy succeed.
Just how much data is out there? Consider this: International Data Corporation predicts that by 2020, there will be 40 zettabytes of it. Whether it’s data that's five seconds old or five decades old, companies need to be able to pull up any piece of information they need quickly and easily.
In less than ten years' time, social media evolved from a fun way to connect with friends to a major marketing tool. And the changing hasn’t stopped there.With this in mind, it’s always wise to look at what’s currently trending. Here’s what we’ve seen growing early in 2015.
There’s a big move toward cleaner and more streamlined sites with less clutter and fewer ornamental details. While this isn’t a new design concept — revered industrial designer Dieter Rams said in the 1970s that “good design is as little design as possible” — it’s becoming more and more influential in the creating and updating of our online experience.
Pages that contain good writing and good links will generally be indexed without any trouble. However, Google’s indexing algorithm is surprisingly hip to writing that contains a lot of errors in grammar and mechanics.
It’s no secret that more and more customers are doing their holiday shopping online, and this year’s holiday e-commerce forecast looks promising. Is your business ready to have a profitable fourth quarter from your online sales? Here’s what you’ll need to know as you and your business gear up for the season.
If you’ve never heard of APIs, take heart: you’re not alone. While they’re a fairly common part of digital marketing and website development. In simple terms, an API is how one application connects with another application, or how they “talk” and share information.
It happens all the time: visitors come to your site, look at your products, click to buy some of them, and then abandon their shopping cart and your site before completing the purchase. For a long time, we’ve understood what a powerful marketing tool email can be, but the ability to retarget customers and potential customers has made it an even stronger.
Take a moment to think about how many different screens you use in a day; and you’ll quickly realize that the days of surfing the web exclusively on a desktop or laptop are long gone. According to research conducted by Google in 2012, consumers use mobile devices for over ⅓ of their daily online interactions.
If you want your website to earn clicks, traffic, and ultimately sales, therefore, it’s essential for it to turn up high on search engine rankings. But how can you make your site come up early on the list?
One of their latest services, which is aimed at business users, is a customer relationship management tool that is simply called Google My Business. It brings all of your company’s relevant information together in one place.
If you have not yet established a blog for your business venture; then you are missing out on an awesome content marketing platform and probably shortchanging your business success. If done right, blogging will most definitely amplify your online presence; give you more opportunities to reach a wider customer base.
Canada's Anti-Spam Legislation is stirring up uncertainty and anxiety for many business owners who are up in arms trying to figure out how it affects their businesses and their existing alliances. Well, here is what you need to know and do, in a nutshell.
Consumers and service providers are becoming more and more inclined to doing business electronically, an aspect that has thrusted many Montreal web development professionals to the limelight. Here is what you should know, and put to use accordingly, to suit your business goals.
Cultivating a good online reputation is a necessity for internet marketing. Over the years, people have underestimated the cost of having a poor online reputation. Therefore, your internet marketing strategies should be focused on how to improve your online reputation.
Content marketing isn’t as easy as what you might think. With so many different content sources available today, you have to figure out what you can do to set yourself apart from all of the others. It doesn’t matter how amazing your content is. If you don’t have anyone stopping by your website to look at it, it isn’t going to have the impact you need.
Flat UI, responsive design, video/moving backgrounds, upgrades, refurbishes and more UPGRADES are the talking points. Discussed here are HOT web development trends you should not ignore in 2014 in order to stay current and relevant!
There are many business owners who are undoubtedly looking for advice on how they can handle different types of marketing issues. Social media has become one of the most valuable and potentially underrated tools that are available to businesses these days.
The design of your website should reinforce your brand identity and guide your future marketing decisions, strategies and development. The system has continued to evolve to improved functionality and easier site management over time.
Frustrated with your internet marketing efforts? Not getting the results you hoped for? There are many reasons that internet marketing efforts under-perform. One of the elements centric to internet marketing success is developing quality landing pages.
There is a big difference between a beautiful webpage and a beautiful webpage that leads to conversions! You can have all the traffic in the world going to your website, but if you’re not converting that traffic, they may as well be going to your competitor’s site.
A visual message is powerful. In fact, a visual message can get your message across far quicker than you can in writing. Road signs are the perfect example. A quick glance and you instantly understand there is a curve or an intersection coming.
Web design has gone through a continual advancement in the development of both the front and back end. From the early days of blocky tables, simple colors and text, to today’s highly responsive and mobile interfaces; web design truly changes faster than you can blink!
Building a truly unique and catchy landing page, writing newsletters, making a valuable offer or providing inside information are just a couple of ways to engage your customers through email marketing.
The World’s gone mobile! Mobile devices have allowed a large percentage of the population to tap in and remain connected both to their contacts, social media and the internet. That means that mobile users have instant access to the wealth of information available online and can use to make informed purchases.
With the year 2013 wrapping up in a few more months, we'd like to point out a few Internet marketing trends that have been successful for our clients this year. We expect these trends to go further in 2014.
Social media has become a household topic and a hot one at that. But beyond people's personal use, social media for business has gone through the roof as marketers and business owners rally to get the best results. From small home-based businesses, your Mom & Pop run store, to the big businesses running the show; social media is sure to come up whenever the conversation turns to marketing potential.
Content marketing is about the consistent creation and delivery of quality written content that is both original and relevant to your audience.Content marketing takes time. It is not an instant result. If you put the time and effort into consistently publishing original quality content, you WILL see results.
Social Media marketing is all about engaging people on a very human level. Simply setting up an account and walking away will get you nowhere. To get results from Social Media, make sure you have assigned somebody to manage, monitor and maintain these accounts.
Social Media is not only popular; it’s fun and can be a great tool when used the right way. The key to achieving success lies in understanding the social nature of Social Media, and by engaging in it in a relational way.
The US patent office awarded a very broad patent to Twitter this week, securing the social media leader's long term future and continued success. Twitter is now, more than ever, a safe place to invest time and money building an audience for you brand.
When Facebook introduced the newsfeed way back in 2006 it was greeted by many as an invasion of privacy and most people did not “like”. But it is now the central component of Facebook and even minor tweaking can have wide ranging effects.
VentureBeat has declared that 2011 is year that mobile payments go mainstream. Unfortunately they weren't talking about Canada since we don't have the technology built into our phones yet. But the Bank of Montreal is trying to change that.
Hurricane Irene put a damper on the end of the month of August and reminded us what bad weather feels like. I guess it's time for web designers to get back inside and back to work full force in September.
Montreal has a small Google office, but according to the Montreal Gazette had the opportunity to host a major data centre. Unfortunately, the deal fell through decisively after a talk with the premier of the Province.
Whether it is Twitter, LinkedIn, Facebook, Foursquare or YouTube, the popularity of social media is indisputable. Although Internet marketing specialists agree on the advantages of a social media strategy, many Quebec companies are still hesitant.
Entering the auditorium at the first SEO Camp Montreal conference, it struck me…we were at a real live geek conference. The only time I had ever seen so many iPhones, Android phones, iPads or laptops in one room was at my trip to the Apple store on Ste-Catherine Street in downtown Montreal
As we still wait for Spring to firmly establish itself, here at Adeo we are already enjoying warmer days. Opportunities are turning into new projects and we are as busy as the Easter Bunny tackling jobs and gathering new prospects.
Although there are many search engines out there, the reality is that only a select few are actually worth your efforts. In your quest to have your site show up on the most popular search engine Web sites you need to realize that search engines are not just a place where web sites are displayed, but these pages act as a pathway to your website for potential clients.
Believe it or not, people have been “tweeting” for five years now. Yes, the bird sound that has become a way of life for many, a lunch time distraction for others and a means of coordinating large groups of people to revolutionize political situations or to unite in times of despair turns five this month.
Well, after snow, more snow and TOO much snow, it appears that we may be able to put our shovels away by June!After a record snowfall that buried the Eastern Townships in more than 75 cm of the white stuff and left Montrealers scrambling, we look forward to sunshine and melting snow.
As we rolled into February, you may have thought you’d make it through winter unscathed, but alas yet another winter storm strikes! If you’re tired of your boots and your shovel, here are some Web and techno activities to help you make it through another snow-filled month.
As you have certainly heard, earlier this week Google accused Microsoft’s search engine Bing of copying its results.The fact that Google (which held more than 70% of the search engine market in the US in August of 2010) and Bing (who held less than 10% of this market) would be going at it head to head again is nothing new.
It is with much excitement that Adeo kicks off 2011. We hope you all enjoyed a change of pace and time amongst family and friends. And, not like some of our team members, managed to steer clear of the various bugs that were exchanged during this past holiday season!
This song, which appeared in 1979, recalls the golden days of the radio and was thought to be a sign of things to come where video would replace radio. Nearly 30 years later, last time I listened, the radio was still alive and well.
Legal battles over software patent portfolios are just business. Microsoft appears to constantly be leading a steady, although indirect, battle against Google. IT companies are continually trying to get one up on the competition by acquiring available patents.
Today Facebook is rumored to be announcing the release of an email product being dubbed by some as a “G-mail killer”. It's just the most recent example of head-on competition between the two web titans. Some people are imagining scenarios where Facebook actually conquers Google and takes over the Internet.
To say that Google is the industry leader of its core business segments is an understatement. When it comes to pay-per-click advertising and web search, it is the the unrivaled king of these industries. But Google is also thinking of the future.
Adeo Web Marketing Montreal has created a free-as-in-speech web based tool for quickly creating a page full of links based on a plain text list from a spreadsheet. It can also be exported back to excel via CSV.
Just this week Facebook started including external websites in its search search result listings. The websites displayed have installed the “open graph” code that allows Facebook users to like a given page.
Facebook has been at the center of a number of lawsuits and threatening letters from layers these last few weeks. A major lawsuit initiated by Facebook is inevitable, but will they emerge victorious, or will they be singing "I fought the law, and the law won"?
It seems inevitable now that Bing will soon be hitting double digit market share for the first time. But the cost has been enormous, and the gains slow and small. Is this money well spent, and will it last?
We would like to inform all our customers and potential customers that we no longer support Internet Explorer 6.0. IE 6 is simply not up to date with latest web standards. This restricts us from using the latest web development technology when designing and programming websites. We currently use standards based XHTML which make websites render correctly across all modern browsers. Unfortunately IE 6 does not implement these standards correctly.
Adeo internet marketing released an article explain when PPC (pay per click) advertising is the best strategy to use. If you are thinking of advertising your business on the Internet, http://www.adeointernetmarketing.com/pages/ppc-advertising-31.aspx" read this article it offers great advice. Visit our website at www.adeointernetmarketing.com for more details. Adeo Internet Marketing provides SEO (search engine optimization), professional website design, custom application development and other internet marketing service to customers located in Montreal, Granby, Sherbrooke and throughout eastern Quebec.