Time is MoneyAugust 31, 2012
Walk into any business as a sales representative and ask a prospective client what their budget is, and nine times in ten the reply will be a dollar figure. While it's true that purchasing any product or service requires payment, Internet marketing solutions that are really going to kick in and bring you the ROI you crave require a significant investment of time.
For larger companies, with many employees, finding both the time and the human resources required to work with your Internet marketing solution provider is likely to be fairly straightforward. But for many small and medium-sized companies, where manpower and time are at a premium, this is not the case.
Here are some winning strategies to help small and medium-sized businesses find and make the best use of the limited time they have available.
Challenge your Internet marketing consultant/sales rep/contact to do as detailed a job on analyzing your business at the outset of any new strategy you undertake.
To help in this process, compile as much information as you can about your company, its products and services, position in the market place, price point, emerging technology unique selling position and anything else that may help your representative set up a winning marketing solution.
Internet marketing is a multi faceted channel, so it is possible to divide up the day to day tasks among several employees, rather than lumping everything onto one worker. For example, one employee may be able to write a regular blog for the website, while another deals with Facebook and any other social media platforms you set up.
Leading Internet marketing companies such as Adeo, a Montreal web design company, are able to provide day to day management of website and social media updates if you prefer.
Schedule regular tasks ahead of time and stick to the structure you create. Missing social media posts or website updates will quickly lead to stagnation of your Internet Marketing strategy.
Stay in touch with your Internet marketing solution provider and expect regular detailed reports on progress. This way you can tweak the solution as you go to maximize the response.
Internet marketing is rapidly becoming the most powerful sales and marketing channel available to small and medium-sized businesses today. Invest the time in your Internet marketing solution today, and you will be rewarded tomorrow.