What is Inbound Marketing and How Can It Benefit Your Business?February 26, 2016
Many of you have probably heard of inbound marketing before. But do you really know what it is? The online marketing industry is a huge deal these days. With billions of dollars being spent each year online, markets are trying to get their piece of the pie.
What Is Inbound Marketing?
Inbound marketing is used to bring potential customers to you without having to spend extensive amounts of money trying to gain their attention. Marketers achieve this by creating friendly and KEY content. This content is shared in many different ways across the internet, including on social media. Potential customers view this content and decided for themselves if making a purchase based on the content is worth it. If the marketer has done their job by providing amazing content, then they will be rewarded with sales.
Inbound marketing tools to attract your target clientele:
BloggingBlogging allows you to share great content with thousands of people around the world. By creating educational content, blogging is a simple way to attract new visitors on your website.
SEOKeywords, when blended into the content of a web page helps search engines find it much easier. This will help your content rank higher which will allow your potential customers to find you faster. Research and analysis are needed to determine the appropriate keywords.
Social networksSocial networks allow you to share valuable content to drive potential customers without having to spend a dime.
PagesPages are a key part of any inbound marketing campaign. These web pages contain helpful information and some links witch will help customers find the products you are promoting.
Attract is only the first marketing action. Three more actions follow: convert, close and delight.
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