Email Marketing

Adeo Web Concept designs and manages email marketing campaigns.

Email marketing can be an effective online marketing technique if you go about it correctly, and avoid all possibility of spamming. In fact, a recent study conducted by the DMA or Direct Marketing Association shows that in 2008 alone, the ROI of Emails amounted to $45.06 for every dollar spent. That's a huge figure considering it is so easy to do.

However, you can only do a good email marketing campaign if you know how to get that email into the Inbox of your potential clients instead of getting it into their junk folder or spam folder. So, how can you achieve that and attain these high levels of income?

An email lists. This will work only if your customers or clients actually agree to subscribe to a list, meaning that they want to see what you are selling or promoting. This is a huge bonus since your email won't be automatically deleted as spam or junk. In reality most unsolicited types of emails do end up in junk folders or spam files, even though they may have just what the customer is looking for. One of the more popular ways to develop this optin list is to buy one that has been generated by a marketing company. These lists are obtained through surveys and other forms of interest recording that allow the company to put together a detailed list of people interested in your topic or area. You simply buy the list from the marketing company and you have a ready to market to customer base. All people on the list have agreed to receive correspondence from you.

Using lists will help you save both time and money in trying to generate your own customer contacts from scratch. If you don't use a pre-set customer inventory you will need to wait for potential customers to stumble upon your website and click on a link you provide to register for your emails. This can take weeks, months or even years to build up a decent size opt-in list. Some people may also click on the link and then later want out of the service, which will further take time and web management skills to try to get the list sorted out as to who wants to stay in and who wants to be off the list. Opt-in email lists that are managed by Adeo Web Concept, handle all options for you, leaving you with time to create informative and high caliber sales and marketing emails and newsletters.

At Adeo Web Concept we design, create and manage email marketing campaigns.  We use Constant Contact for opt-in email list delivery and for the first-rate tracking and reporting functionality.

 

Reporting statistics include:

  • How many people opened the email
  • How many of the emails bounced back
  • The number of contacts that have opted in or out. It is important when conducting email marketing campaign to give an option at the end of the email for them to opt out.

Another priority before carrying out an email marketing campaign is to review your current website and make sure the content is pertinent to the message you are sending out. Your website statistics should be analysed before and after the email campaign. This will give you a clear indication on how successful your email campaign was.

 

Contact Adeo Web Concept and we will help you put togther a complet Email marketing strategy.




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