The big 3: What social networks really matterFebruary 12, 2013
Facebook’s slow move into mobile have been well documented and was a great cause of concern to investors as it seemed incapable of transitioning it’s web user base into mobile users and was losing revenue. Fortunately it seems to have righted the ship after blaming it’s woes on a slow HTML5 version of their web app. They have since completely rewritten separate versions for both iOS and Android and their mobile revenue has skyrocketed.
Despite continued growth overall, in certain markets like the UK and Canada, Facebook is actually losing users instead of gaining. This spells bad news for the site since eventually the tail end will follow the same path and eventually their overall numbers will decrease as well.
Once the darling of the tech blogger crowd, Facebook started getting a lot of heat for its security practices that didn’t befit a company that holds so much information.
Largest user base
Twitter or Google+
36% of all Internet users have a Twitter account according to IAB, but a more recent study by Global web index puts Google+ ahead.
Fastest growing user base
Users grew 40% from Q2 2012 to Q4 2012. This is equal to 288 million monthly active users and actually #1 above Facebook in this category now!
Global web index
Most time spent on site
Users spent 1.5 hours a month to Facebook’s 6.75 hours and Twitter’s 21 minutes.
Widget install base
41% of websites had a tweet button
Again twitter is number two, but LinkedIN has impressive traffic too.
Highest year over year growth in all categories
1,000 percent traffic increase since Nielsen's 2011 poll.
Nielson via CNBC
So as you can see, Facebook and Twitter are a must. But if you’re site is geared towards men or the tech crowd, make your #3 Google+. On the other hand, if it’s women, go for Pinterest. And although we excluded YouTube entirely, that is only because we didn’t consider it a pure social media website. It is hugely important for many businesses!